Communication is a cross-cutting and integral part of all the components of AIDS Control Programme. Aside from production and replication of IEC materials, various communication medium such as Mass Media (Radio, Television), outdoor and Mid Media, important events, advocacy programmes etc are being used in order to:
- Motivate behaviour change in a cross-section of identified populations at risk, including High Risk Groups (FSWs, IDUs and MSM) and Bridge Populations (clients of sex workers, migrants and truck drivers)
- Raise awareness about risks and the need for behaviour change among the vulnerable and the general population, especially youth and women
- Generate demand and facilitate an increase in utilisation of HIV and AIDS related health services
- Create an enabling environment that encourages HIV related prevention, care and support activities and reduces stigma and discrimination at individual, family, community and institutional levels.